June, 2000

New Web-Based Association Introduced for Senior Health Professionals

Libertyville, IL — Recognizing the need for a new organization specifically designed to address the unique needs and special interests of professionals in the rapidly growing field of senior health, the Mature Market Resource Center (MMRC) is introducing a new Web-based membership organization, The National Association of Senior Health Professionals (NASHP).

NASHP is a new online membership division of the Mature Market Resource Center (MMRC), a national clearinghouse for the older adult market. Other well known national MMRC programs include, the National Mature Media Awards program, National Senior Health & Fitness Day, the new Association of Marketing & Sales Executives in Senior Housing, and related senior market professional publications and research services.

NASHP is available online at SeniorPrograms.com, a comprehensive Web site for professionals who work with older adults. This new Web community is useful for senior program professionals in public, private and non-profit sectors. Included in this Web community is the new online organization the Association of Marketing & Sales Executives in Senior Housing, a services directory, e-decks, links to other important Web sites and much more. This fall a financial services association for the mature market will also be introduced.

"NASHP is representative of the future of membership organizations, an association that will use the Internet to deliver member benefits and services quickly and efficiently in a way no traditional membership group can offer," says Maria Tuthill, associate director. "Our website — www.seniorprograms.com — provides members instant access to important industry information—24 hours a day/7 days a week."

Benefits include:

• Free use of the resource and lending library of the National Mature Media Awards, collection of thousands of the nation's best health education and health resource materials for older adults
• An online, members only, newsletter filled with information on professional development, funding opportunities, marketing ideas and more
• Access to e-mail discussion groups/bulletin boards to network with other members
• An online membership directory and much more.

An advisory board of leading senior health professionals will assist NASHP in the development of online membership programs and services. (Editors: See list of NASHP advisory board members.)

Membership is open to any professional who works with older adults in the public, private and non-profit sectors. These include, but are not limited to, hospital-based senior membership program directors, health educators, health promotion staff, activity professionals, fitness program and health club staff, and others.

"In short, any professional interested in the field of senior health should join this new online member organization," adds Tuthill.

For more information contact Maria Tuthill, NASHP Associate Director at 1-800-828-8225, weekdays 8-6 Central time. E-mail seniorprograms@aol.com. Fax 847-816-8662. Or visit our Web site www.seniorprograms.com for further information and to join online.