The Mature Market Resource Centersm (MMRC), publisher of the Senior Media Directorysm, is a national private sector clearinghouse that serves businesses and organizations that market to older adults.

Established in 1992, the MMRC monitors the latest trends in the over-50 market. The Center’s library houses books, magazines, newsletters, videos and other resources produced for older adults and those who serve them. The library also contains more than 3,000 entries from the MMRC’s annual National Mature Media Awardssm, the nation’s largest awards program of its kind.

In 2000, the MMRC introduced the World Wide Web Mature Media Awardssm program. The new awards program is held each spring and fall to recognize the best senior-related websites for consumers and professionals.

In addition to the Center’s publications and market research, the MMRC has national expertise in older adult health promotion through its National Senior Health & Fitness Day® program. This annual event—always held on the last Wednesday in May during Older Americans Month—is the largest senior health promotion event in the United States. The Mature Fitness Awards USAsm is the only national health and fitness recognition program designed solely for older adults.

The MMRC also manages two online professional associations: the Association of Marketing & Sales Executives in Senior Housingsm (AMSESH) and the National Association for Senior Healthsm (NASH).

You can find more information on these programs at the MMRC Web site: www.seniorprograms.com.

For further information about the Mature Market Resource Center and membership programs, please contact Patricia Henze, MMRC Executive Director, at 1-800-828-8225.