June, 2000

New Web-Based Association Introduced
for Marketing and Sales Professionals in
Senior Housing

Libertyville, IL—Recognizing the need for a new organization dedicated exclusively to the needs of marketing, sales and communications executives in senior housing, the Mature Market Resource Center (MMRC) is introducing a new, Web-based membership organization, The Association of Marketing & Sales Executives in Senior Housing^SM (AMSESH) .

AMSESH is a new online membership division of the MMRC, a national clearinghouse for the older adult market. Other well know national MMRC programs include, the National Mature Media Awards program, National Senior Health & Fitness Day, the new National Association of Senior Health Professionals, and related senior market professional publications and research services.

“AMSESH is representative of the future of membership organizations that will use the Internet to deliver member benefits and services quickly and efficiently in a way no traditional membership group can offer,” says Maria Tuthill, Associate Director. “Our Website — www.seniorprograms.com — provides members instant access to important industry information — 24 hours a day/7 days a week.”

Benefits include:

• Free use of the resource and lending library of the National Mature Media Awards, an extraordinary collection of thousands of the nation’s best marketing and advertising materials for older adults
• Job opportunities
• Access to e-mail discussion groups/bulletin boards to network with other members and communicate about new senior housing, market research, statistics, and new vendors in the industry
• An online, members-only, newsletter filled with important information including industry news, promotions and sales and marketing ideas
• An online membership directory and much more.

An advisory board of well-known senior housing professionals will assist the AMSESH staff in the development of online member programs and services. (Editors: See list of AMSESH advisory board members.)

Membership in this organization is open to senior housing staff members who have responsibilities for marketing, sales, communications and public affairs in active adult, independent retirement communities and CCRCs, assisted living and long-term care facilities. Corporate memberships are available to organizations who provide marketing, sales and related services to the senior housing industry.

For more information please contact Maria Tuthill, AMSESH Associate Director at 1-800-828-8225, weekdays 8-6 Central time. E-mail: seniorprograms@aol.com. Fax 847-816-8662. For further information or to join online go to: www.seniorprograms.com.