|
1.
|
Market
Feasibility Study Not Properly Targeted |
|
2.
|
Marketplace
Response Not Tested |
|
3.
|
Marketplace
Not Periodically Re-evaluated |
|
4.
|
Lead
Generation Inadequate |
|
5.
|
Lead
Follow-up Inadequate |
|
6.
|
Product
Flaws |
|
7.
|
No
Written Marketing Plan or Adequate Budget Established |
|
8.
|
No
Urgency Programs Established |
|
9.
|
Improper
or Insufficient Staffing |
|
10.
|
Not
Enough Concentrated Sales Staff Time |
|
11.
|
Staff
Weakness in the Selling |
|
12.
|
Marketing
and Management Not Working as a Team |
