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These
well-known senior housing professionals will assist in the
development of AMSESH programs and services.
Bonni
L. Kaplan
Bonni
is the director of marketing and communications for Senior
Lifestyle Corporation, which manages senior living communities
throughout the country. Her professional experience includes
managing successful business development efforts and strategic,
integrated promotional execution within the broadcast, education
and senior living industries.
E-mail:
blkaplan@senr.com
William
E. Becker
Bill
has been involved in all facets of senior community development
as a national marketing consultant and builder marketing
executive for over three decades He is managing director
and president of the William E. Becker Organization. His
company provides strategic marketing, planning and positioning
for senior residential community development. He is also
a lecturer at industry conferences and is an associate professor
of marketing at The Real Estate Institute Graduate School
of New York University.
E-mail:
webatweb@aol.com
Linda
Ernest
Linda
is currently employed by Network Communications, Inc., as
the national product manager for a senior housing resource
publication entitled Mature Living Choices/Senior Selections.
She is very involved in this niche market and is a participating
member of many senior related organizations including AARC,
ALFA, NAHB, Area Agencies on Aging and NCOSH. Linda has
been a featured speaker and guest at various senior focused
functions.
E-mail:
lernest@treb.com
Website: www.maturelivingchoices.com
Jim
Glynn
Jim
is co-founder of GlynnDevins,
a full-service advertising agency and marketing services
firm specializing in senior health care and housing. The
firm offers a full spectrum of marketing and communications
services. For GlynnDevins clients, Jim takes on assignments
for strategic planning, marketing audits, product and pricing
development, sales training and management, public relations,
research and analysis. Senior industry owners and investors
continually look to Jim for creative strategies to put under-performing
communities back on track. GlynnDevins is recognized as
a senior industry leader for experience and expertise. The
agency belongs to the American Association of Advertising
Agencies, Assisted Living Federation of America, and the
American Association of Homes and Services for the Aging.
E-mail:
jim@glynndevins.com
Website: www.glynndevins.com
Doug
Harper
Doug
is the director of public relations for Right Care, Inc.
He is responsible for corporate oversight of all public
relations, community relations, marketing and census/occupancy
programs. His professional affiliations include the Assisted
Living Federation of America, International Association
of Homes and Services for the Aging, National Association
of Senior Living Industry Executives and American Society
on Aging. He also has served on the Editorial Board of Spectrum,
a national magazine for executives in the senior living
industries, and Retirement Community Business Magazine and
Selling to Seniors newsletter.
E-mail:
Dharper@futuresouth.com
J.
Keesey Hayward
Keesey
is a marketing strategist for the "Senior Hospitality"
industry. He founded Retirement
Resorts, Inc. with three divisions devoted to addressing
the three greatest strategic marketing issues in our industry:
- Consumer
misperceptions about retirement community living;
- Consumer
confusion about retirement living labels & definitions;
and
- Industry
inconsistency regarding terminology.
Keesey
has crisscrossed the country visiting and inspecting hundreds
of senior communities of every type. His professional affiliations
include the Association of Homes and Services for the Aging,
and the Assisted Living Federation of America, and he has
served as a Board Member for the National Association of
Senior Living Industry Executives. He also serves on the
Editorial Board of Retirement Community Business Magazine
and has been a lecturer at numerous industry conferences.
E-mail:
keesey@retirementresorts.com
Websites: www.RetirementResorts.com
| www.A2Zretirement.com
| www.seniorhospitality.com/
Barbara
Kleger
Barbara,
a director with the Strategic
Market Services Division's Senior Living Marketing Group,
has been serving the senior housing industry since 1978.
She specializes in strategic planning, consumer research,
and marketing for retirement communities and assisted living
residences. She co-authored a certification course in marketing
and Sales of Senior Housing for the National Association
of Home builders. She is active in many organizations including
board positions on: National Council on Seniors Housing,
National Foundation for Retirement Living and, Philadelphia
Geriatric Center.
E-mail:
bkleger@zaconsulting.com
Website: www.zaconsulting.com
Scott
L. Parkin
Scott
is the prinicipal of AgeComm,
a Reston, Viriginia public relations and communications
firm that specializes in the senior market. His clients
look to him to implement a variety of media relations, marketing
and communications projects. He also presents frequently
at association meetings nationally and writes for long term
care trade publications. From 1988 to 1999, he was vice
president of communications and public affairs for the American
Association of Homes and Services for the Aging (AAHSA).
He directed a broad-based consumer education program for
the Health Insurance Association of America and spent three
years handling benefits and marketing communications for
the Blue Cross and Blue Shield Association's Federal Employee
Program.
E-mail:
sparkin@agecomm.com
Website: www.agecomm.com
Donna
Phillips
Donna
is Director of Communications for Asbury Services, Inc.,
a not-for-profit corporation, that supports the needs of
organizations that provide housing and health care services
for over 2500 older adults in four communities. Donna serves
as the spokesperson for Asbury and coordinates internal
and external communications. Donna is a national speaker
on eldercare and caregiving issues and serves on the board
of directors of several organizations including the Alliance
of Work/Life Professionals. E-mail:
E-mail: dphillips@asbury.org
Margaret
A. Wylde, Ph.D.
Margaret
is president of ProMatura
Group a company that provides research and consulting
services to senior housing clients. She is the past-president
of the National Association for Senior Living Executives,
on the Board of Directors of the American Society on Aging
and LifeSpec Cabinet Systems, Inc., a member of the Research
Action Team of the International Assisted Living Foundation,
Co-Chair of the Research Committee for the National Council
on Seniors Housing and has written hundreds of articles
and three books.
Website:
www.promatura.com
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